Online Articles
How to Persuade with a Soft Touch (and Avoid Being Argumentative)
In a noisy world, it’s what we don’t say that can be most persuasive.
Insulate Yourself Against Impatient Writing
Why and how to craft patience into any written composition
Strengthen Your Communication by Visualizing Friendship
When we care for audiences as if they are friends, we become better speakers and writers
What John Carpenter’s Halloween Teaches Us About Effective Writing
Celebrating simplicity and minimalism
Manage Your Inspiration—and Results Will Follow
Ways to strategically spark and sustain inspired personal productivity
Overwriting Isn’t So Bad
How excessive drafting (and then scaling back) can take our writing to the next level
Persuasively Grounding Our Communication—Without Dumbing It Down
Concrete evidence, empathy, and utility can help anchor our abstract ideas when communicating
Writing With An Entrepreneurial Mindset
Courage, reach, and growth can strengthen our public-facing writing — and motivate us to be more generous communicators
Why We Should Still Read Books To Grow as Professionals
Reading instructive books may take more effort than listening to podcasts or watching TED Talks— but that’s what helps us learn more deeply.
The Art of Effectively Repeating Yourself Within Writing
How rhetorical redundancies can enhance the reading experience. (Originally published at Writer’s Digest Online, 9/2019)
What Mark Twain’s Writing Space Can Teach Us About Efficient Workflow
A flexible strategy when managing our own individual productivity
How Writing Style Can Communicate Company Values
Engineering our writing toward the “seven basic needs” of customers and investors
Why Say or Write “I Appreciate You” When Thanking Others?
Understanding the powerful persuasive dimensions of the phrase
Why Brand Yourself a “Coach”?
How might the term “coaching” — rather than “training” or “teaching” —be more marketable?
Leading Readers through ‘Language Labyrinths’ — and Getting Them to Like It
A mindset to help us accommodate our readers
3 Persuasive Tactics Used by Professional Fitness Trainers
Techniques that we can borrow to elevate day-to-day persuasive communication